Monday, October 22, 2018

not my style

the new issue of the new york times "style" magazine ( that workhorse of advertising revenue...first ten pages...$1,090,000 ) arrived with yesterday's paper ( and i was disappointed to see no ads from macy's )..."the greats"...an issue that purports to encourage me to emulate the lasting cultural contributions of viggo mortensen and bruce nauman...among others...while selling selling selling...oh there are "articles" among the glossy ads...one in particular that asks i give second thought to "brutalist architecture" which are gaining "new life" as poland slides into fascism...all this interspersed with lovingly photographed high end consumerist propaganda...ads telling me what tequila to drink ( patron ) what sheets to sleep on ( ones woven from pima cotton )...and beauties like this...
that's a $13,900 purse top left...in an ad not far past the article about foodies in the sacred valley of peru gobbling up native cuisine..they don't tell you about the way it prices locals out of the staples market...
baxter italy, archiproducts, and milashops would only give me a "price on request" for this baxter furniture chester moon sofa...intirium finally came through though...13,000 euros..or $14,950...we all need one today...
i am so culturally illiterate, so lumpen proletariat, such a philistine that 1) i have no clue what this photo is trying to tell me...2) i find the stench from the cologne ads uninviting...and, 3) i find this whole process of selling an elite, over hyped, over priced, wannabe lifsestyle completely undermines the editorial stance of the new york times...they hate trump and rightly so...but they are of and for the elite which engendered him..always good to know the media's biases and the times has a very difficult time disguising them.

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