hegemonic culture in its own cultural medium

i was struggling to explain to someone near and dear how attacking cultural hegemony in its own media only really serves to validate it, if not strengthen it...so i decided to go back to the fundamentals of the theory and went on line to look for some resources...i just typed in "cultural hegemony" and a multitude of links popped up...as i scrolled sow through them i stumbled on this:____ Cultural Hegemony: Amazon.com Buy products related to cultural hegemony products and see what customers say about cultural hegemony products on Amazon.com FREE DELIVERY possible on eligible purchases____ and thought here is a fine example...i am trying to research the subject and i can find resources by...engaging in consumerist activity on amazon that extracts money from me in order to pay for material goods that i can use to attack the system...or, at least, try to explain the the complex ways in which we are embedded in the system and how many of those embedding mechanism we do not recognize because they involve habitual behaviors inculcated from the time we can focus our baby eyes on a tv until we are discharged by a system of public education that teaches us to be docile, obedient consumers who can stay in one place for eight hours a day serving the hegemonic culture...i am hoping this makes things clearer...tell me if it does not.